FULL TIME EXPERIENCE

ZIP | Senior Design Specialist
February 2021 - February 2023

Brand and merchant B2B partnership marketing campaigns and launches, BAU, Point of Sale, CRM, EDM’s and newsletters designs. Social media strategy and content creation. Campaigns and promotional collateral entailing digital, print, video editing and animation.

ZIP BUSINESS | Lead Designer
February 2021 - February 2023

Brand custodian for the SMB product suit of Zip Co and I played a large part in the re-brand, rolling out across all marketing channels, and creating branding guidelines. I redesigned the Zip Business Website, Point of Sale, Social Media styling and strategy.

I worked on various BAU marketing campaigns including 'Yes you can', 'Just zip it', 'Back to it', 'EOFY' as well as many B2B merchant partnership campaigns including, Coles, Tyro, Coates and Invisalign, just to name a few. All campaigns included a variety of print and animated and static digital assets and ranged from Web Banners and App Feed tiles / In App Messages (IAMs) to CRM, EDM’s / newsletters and social media.

There was also a lot of work involved to educate our customers about the Zip Business app and product features. This entailed producing clear and consist explainer videos, collaborating with copywriters to write the script and storyboard, managing outsources voice over artists and producing a finished animated video to be published on social channels and TV.

SWEENEY ADVERTISING | Head of Design
2020

Advertising Agency working primarily for SMB clientele consisting of Front end web design, EDM’s, social media campaign strategy and execution. Coming up with creative and compelling marketing campaigns to help small to medium sized businesses grow during a difficult economic time.

VISION CRITICAL | Head of Design APAC
November 2013 - July 2017

Market research and technology company. Front end web design, infographics, branding, event collateral, EDM’s and newsletters for a large array of high profile clients.

The work consisted of everything from front end web and UX design for both desktop and mobile devices as well as infographics, printed booklet reports, EDMs, event collateral and marketing material. Working closely with over one hundred high profile clients including, numerous big banks, telecommunications companies, retail and CPG sectors.

STERLING PUBLISHING | Graphic Design
April 2012 – August 2013 

Publication design consisting of the coding, animation and in-page video content for numerous tablet magazine publication titles. EDM’s and newsletter design and development, in-house and client advertising collateral for both print & web. Print editorial design. Event conceptualising and execution, including event collateral & merchandise for numerous corporate networking events.

MAGICDUST | Graphic Design
February – April 2012

Whilst I was working at Magicdust Design I worked on back-end website design with one on one contact with a large list clientele, ensuring they get the most that they can and everything that they want out of their website.

SOMERSAULT GROUP | Junior Graphic Design
November 2011 – January 2012

Publishing and map design collateral primarily for the educational institutions. Illustrative 3D maps and pictograms, signage, infographics, merchandising and stationery for many schools and universities.

FREELANCE EXPERIENCE